Nanobit takes “My Story” game to the MENA region

28 — 4 — 2021

Nanobit takes “My Story” game to the MENA region

Nanobit releases a second game in the Arab market as part of a strategic partnership with Tamatem, a leading mobile games publisher in the MENA region. 

We are pleased to announce that we have further expanded our footprints in the Arab gaming market through the localization of our hit game “My Story: Choose Your Own Path’’ – one year after the successful localization of our ‘’Hollywood Story: Fashion Star’’ game which took the Arab market by storm reaching 10 million downloads.

Dominik Safarić, Project Manager at Nanobit states “After the successful launch of “Fashion Queen”, we’re delighted to continue our joint venture with Tamatem in localizing and publishing one of our most popular international hits in mobile games, “My Story” into Arabic. This continuation of our partnership has not only allowed us to strengthen our relationship but also expands existing opportunities in taking “My Story” to the MENA region.’’

The localized version of “My Story’’ is released in the market under the title “Girls’ Secrets” targeting Arabic speakers in the MENA region and globally. The localization not only translates the game but also adapts it to befit the region’s cultural specificities to create a storytelling that is catering to the Arab players across the countries of MENA region: Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Yemen, Iraq, Jordan, Lebanon, Palestine, Syria, Egypt, Sudan, Libya, Tunisia, Algeria and Morocco.

Dina Rashdan, Tamatem Product Manager, states: “This narrative game will be the first of its kind in the region and will surely get players captivated.”

Two of Nanobit's superhit games were localized into Arabic as part of a strategic partnership with Tamatem. “This is the second time we partner with Tamatem to localize one of our superhit games for the MENA region. Our teams have closely worked together on every aspect of the game. Together, we tapped into the growing momentum of the MENA gaming markets and we made it possible for Arab players to be able to enjoy our games in their native language,” said Vedran Budulica, Game producer at Nanobit.

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